Community mobilization is the process of engaging communities to identify community priorities, resources, needs and solutions in such a way as to promote representative participation, good governance, accountability and peaceful change.
Community mobilization has been defined as a capacity building process through which community individuals, groups, or organizations plan, carry out and evaluate activities on a participatory and sustained basis to improve health and other needs on their own initiative or stimulated by others. Mobilization increases the participatory decision-making processes by bringing diverse stakeholders to the table. It brings those people to the table who may not normally be involved in the decision making process. Mobilization also fosters strong relationships between local governments, businesses and community members.
Mobilization strengthens and enhances the ability of communities to work together to achieve goals that are important for that community. Community mobilization is not something that is done over night, but it is a process that requires time and commitment from all parties involved. The key to successful mobilization efforts is making sure that communities are in the driver’s seat during the process. Mobilization is not something that happens to the community; it is something that the community does. One of the primary goals of mobilization is to make sure mobilization efforts are community driven. This allows a community to solve its problems through its own efforts which is the key to having sustained outcomes within a community.